In 1945 Destron Fearing™ created the Country's first commercially marketed visual identification tags for livestock. This is the foundation of today's animal identification solutions for producers worldwide. Destron Fearing™ continues its tradition of leadership by manufacturing a range of innovative visual and electronic identification products, helping a range of livestock producers, companion animal owners, horse owners, wildlife managers and official agencies manage animals. Since 2011 we've been part of the Allflex family of companies and now make Texas our home.